The Chase Field-based college football bowl game previously known as the Cactus Bowl was rebranded as the Cheez-It Bowl after a multi-year agreement was reached, organizers announced in a press conference Monday.

The 30th edition of the annual bowl game that pairs Big 12 and Pac-12 opponents will debut as the Cheez-It Bowl on Dec. 26 at 7 p.m. in the home of the Arizona Diamondbacks.